Falling gas prices in the US almost forced Ford to withdraw its Bronco and Jeep to stop its Wagoneer. Production continued till 1991 and then came the era of mid-size and full-size pickups, with a better engine and the same amount of luxury. People’s taste changed to bigger trucks, and both Ford Bronco and Jeep Wagoneer got tucked away on the shelves.
It was in 2017 Detroit Auto Show where both automakers, surprisingly at the same time, decided to revive these framed vintage cars and launch them by 2020. Ford also announced the return of its Ranger line of pickups to the US market while Jeep made Grand Wagoneer and a pickup official from their side.
Ranger has been available in the international market and is currently doing quite well in Australia. With the F-series ruling North America for 36 years now, it really did not make sense why Ford should revive Ranger here. Recently, GMC and RAM have started rolling out pickups that are matching Ford’s standards, and Nissan is also gaining ground from behind. If Bronco and Ranger are coming back now, it will just be to maintain Ford’s dominance.
Ranger now houses a 200 HP turbocharged engine. In 2019, expect it to come with EcoBoost to enhance those power figures. Officials claimed that production has already started in its Michigan factories alongside with the Ford Bronco.
Jeep Wagoneer and Grand Wagoneer are also returning
Jeep Wagoneer was a luxury car then, and the automaker claimed that would continue to be one. Both Wagoneer and Grand Wagoneer will be slotted above its Cherokee and should carry a starting price tag of nearly $100,000. The announcement is official, but a few spy shots have already gone out.
Images showed it to be LED everywhere. Dot pattern on both its headlight and taillight with a massive nose and muscular body pattern. Grille design may change from what Cherokee has and should sport thinner vertical chrome bars. Rest is still a mystery but expect Jeep to come up with something extraordinary if it is thinking of placing an SUV in an already congested segment.
All these vehicles went off the road due to one simple reason – profit margin. And both Ford and Jeep are bringing them back for this very same reason. Bigger trucks continue to rule the market, but the demand is shifting to luxury, technology and feel. The Americans automakers want to cater to these and what better way can be than to revive its legends – Ford Bronco and Jeep Wagoneer.